How Keenan Winery earned an 808% return on SEO
Keenan Winery, a family-owned, ultra-premium Napa estate, has trusted DigiVino for 16 years — website, SEO, social, email, ads, video, and now AI optimization. It started with a simple goal: grow online sales without a pricey ad buy. The SEO program alone returned 808% on the investment.
The challenge
Keenan was already a respected name — a World's Top 100 winery with dozens of 90+ point scores. But great wine doesn't guarantee online discovery. They needed to reach prospective customers who'd never heard of Keenan and convert them into buyers and wine-club members, and they wanted to do it through organic growth rather than expensive advertising.
What we did
We built and ran a comprehensive, annual SEO program: technical on-page optimization (URL structure, titles, headings, meta, on-page copy, images, and code), keyword-targeted link building, a steady roll-out of well-optimized content, expanded directory and search presence, press outreach, and monthly reporting to hone what worked. The same on-page strategy even guided two site redesigns — without sacrificing search traffic. These are the exact fundamentals that now extend to GEO: clean structure, real content, and signals engines trust.
The results
Michael understood SEO is a long game — and it paid off. Once the program took hold, the numbers climbed:
- 808% ROI on the SEO investment — a triple return in the first year alone.
- 278,989 pre-qualified prospective customers found Keenan online through steady organic growth since 2013.
- +118.13% average session duration · +69.09% pages per session · +37.79% pageviews.
- +28.34% ecommerce conversion rate · −29.54% bounce rate.
Want results like Keenan's?
Keenan saw an 808% return. Let's talk about what's realistic for you.
Book a call →Source: DigiVino Keenan Winery SEO case study (organic data since 2013); client testimonials from Matt (GM) and Michael Keenan (Owner). Results reflect Keenan's specific program and are not a guarantee of future outcomes.